Thursday, February 11, 2010

How to Adjust and Update Your eBay Selling Strategies with Tips and Tools from Auctiva

Article from Auctiva Education (Education for eBay Sellers)

More than a week after eBay announced its spring seller update for 2010, many eBay sellers are still digesting the news and trying to make sense of how it will impact their businesses. Major changes on the site will include adjustments to the fee structure on March 30 and phasing out the Store Inventory Format.

If getting a grasp on how you'll be affected by the impending changes is making your head spin, that's understandable. Adjusting to it all will take some time—and some number crunching—but here you'll find a few tools and tips you can enlist to make the transition easier.

Helpful tools

Starting March 30, eBay will allow sellers to list their first 100 auctions for free if they start at less than $1

Keeping this in mind, you might decide to reduce your fees by lowering the start price of your auctions to 99 cents. If you list hundreds of items, this task may seem overwhelming, but it doesn't have to be, especially if you're a user of Auctiva's tools for eBay sellers. The software offers several approaches to edit multiple listings at once.

Bulk Edit: Auctiva's Bulk Edit feature allows you to change the start price of up to 100 saved listings at once—a real time saver for anyone. Think of all the other tasks you could accomplish in the time it would take to do this manually. For instance, you could update your checkout details—something eBay Motor sellers should do in the coming weeks. Remember, come June, eBay will be on the lookout for listings on that site that don't include a handling and return policy.

Auctiva Find & Replace: Luckily, Auctiva's Find & Replace is a handy tool you can use to quickly and easily specify return policies and handling times. (As we've mentioned in previous articles, this requirement doesn't mean you'll have to accept returns, but you will have to let buyers know what your policy is, one way or the other.) This tool is located in Auctiva customers' Saved Listings page and allows users to edit up to 100 listings at once.

Sellers should also think back to any listing upgrades they've added to their listings, such as subtitles. With eBay's Store Inventory Format being eliminated, the subtitle feature will now cost at least $1.50 per listing, and you'll have to consider if the additional cost is worth it to you. If it isn't, the Find & Replace feature will let you edit or delete subtitles for multiple listings at once.

Bulk Live-Listing Revision: Active listings can also be updated right from sellers' Auctiva accounts. Add, remove or change information, such as subtitles and return policies, from live eBay listings using Auctiva's Bulk Live-Listing Revision Tool. This tool is located in Auctiva customers' Active Listings page and allows up to 100 listings to be edited at a time.

Scheduling: But those aren't the only ways you can help your bottom line. If you schedule your listings, consider doing it through Auctiva, since it won't cost you extra. On eBay you'll pay 10 cents a listing for this convenience—$1 if you list on eBay Motors—but this feature is free when you're on one of Auctiva's listing plans. You can also post more than 24 photos with your listings, and get free Supersizing and image security features using Auctiva's tools.

It's natural to feel apprehensive about how the upcoming changes will impact your bottom line. But hopefully now you feel better prepared to tackle what's ahead. March 30 will be here before you know it, so take the horse by the reins and start making the necessary adjustments to your listings.

This article has been condensed. Read the full article here.

Tuesday, February 9, 2010

eBay Workshop Feb 10th - "5 Strategies to Increase the Visibility of Your eBay Listings"



Workshop: 5 Strategies to Increase the Visibility of Your eBay Listings

Host: Debbie Levitt, CEO of As Was
Date: Feb 10th, Wednesday
Time: 11AM - Noon PST

Location: eBay Workshop Board

Description: In this workshop, Debbie Levitt, CEO of As Was, will outline what you can do to maximize the visibility of your eBay listings. Learn more about Best Match and how you can create more effective listing strategies to save on fees and show up higher in search results.

Founded in 1995, As Was is a full-service consulting firm specializing in branding, design, sales and marketing strategies, operations management, and training. As Was is an eBay Certified Service Provider and has been working with eBay sellers since 2001.

Visit http://certifiedprovider.ebay.com/ to learn more about eBay Certified Providers and the services and solutions they offer to help eBay sellers.

Monday, February 8, 2010

Tips on How to Create a Great Buying Experience on eBay by Worldwide Brands

Article by Worldwide Brands - this is a series of 14 blog posts providing information on how to find inventory and products to sell on eBay from wholesalers with Worldwide Brands and their Product Sourcing Tool for eBay.

Article #11 - Creating a Great Buyer Experience

Retail success is all about delivering great buyer experiences. For a moment, picture in your mind you are stepping into one of your favorite local retail stores. Why is it your favorite?

A great retail experience in the brick-n-mortar world starts with getting to the store easily and finding convenient parking. From store front to your experience when you walk in the door, what catches your eye? As you advance inside, what captures your attention next? Smart retailers use the power of eye level placement and end caps to draw your eyes to items they want to feature. Then typically you next notice the banners or promotional signs where color, size of print, lighting and price tags may capture your interest.

Online Retailers Must Simulate a Great Walk-in Experience
Successful retailing is more about repeat business than it is about initial sales. The most successful stores are those people want to return to frequently. eBay sellers need to replicate the successful walk-in experience with their online auction listings and eBay Stores. Here are some of the criteria for creating a Great Buying Experience:

Your customers must find you easily. eBay helps by bringing millions of visitors per day to www.ebay.com. It is a powerful selling platform with many sellers all competing for business at the same time. You need to get people to your Auction Listings or eBay Stores easily and quickly. This requires excellent use of keywords in your titles and descriptions as well as an easy-to-remember, relevant and search able eBay Store name. It requires SEO treatments with links back from Facebook, Twitter, Squidoo, YouTube etc linking back to your auction listings and eBay Store.

Your Auction Listings or eBay Store must be Recognizable as You. You need to create a recognizable and consistent brand identity of your own that sets you apart from other eBay Sellers.

Create a Great Experience on Entry. From the time browsers reach your listing or eBay Store, they should feel good. The first visual impression should be great with things that catch the eye and keep people browsing and reading on your listing.

Offer a Great Product Selection. Become known as an online retailer with a flair for what people like and need. Your range and choice of products is very important. Pricing and shipping options are critical. Your ability to find quality and good deals comes from your product research. You can apply all the right processes but if the products you offer for sale are not what people want to buy, or your quality and pricing is undesirable, you will not be successful. eBay now offers some help in this area through the Selling Manager section of ‘My eBay.’ eBay Sellers can now access Worldwide Brands’ renowned Product Sourcing Tool and Wholesale Database. Using this tool eBay Sellers can research buyer demand, seller competition, comparative current pricing across more than 8,000,000 products from within eBay’s Selling Manager or Selling Manager Pro tools.

Create a ‘Touch and Feel’ Experience. The main difference between a brick-n-mortar retail store and an online store is the ‘touch and feel’ experience. In an online store, you cannot pick up the item, feel it and smell it. In an online listing you have to recreate this experience as best you can through compelling product images and descriptions, supporting specifications and ‘use’ information – even video clips. It’s all about creating the desire to own the item.

Then there is the feel of personal attention. Online retailers can provide a phone number for a shopper to call to discuss the item and purchase during normal shopping hours or even a fast email response system.

Create a Selling Funnel. Through the use of linking, matching, color and imagery, lead potential customers to additional items of interest.

Ease of Check-Out. Once the buying decision is made, the shopper must be able to purchase quickly and easily. eBay provides PayPal at the click of a button. If you use a shopping cart and a payment processor, the process must be easy and user friendly.

Fast, Safe Delivery. Its all about speed from the second your customer places the order. Instant order confirmation. Instant alerts to you. Fast turn around of the order to your supplier. Quick and accurate pick, pack and shipping on the part of the wholesaler, fulfillment house or your own inventory handlers. Rapid confirmation of shipments with tracking numbers for your customers.

Ensure Your Customer is Happy with their Purchase. Follow up with your customer and encourage feedback on their experience. Use this feedback to identify areas of your business you can improve or leave alone because they’re working. Make the ‘Returns’ process easy if the customer is not happy about something. Always provide your seller name or eBay store name to help customers know where to return.

A great buying experience with each visit is guaranteed to bring that buyer back to your auction listing or eBay Store multiple times.

The Worldwide Brands Product Sourcing Tool contains a wholesaler database, education modules and education series called: “The Whole $ale.” This series has many chapters to coach eBay Sellers on best practices in working with wholesalers. Sign up for either eBay Selling Manager or eBay Selling Manager Pro and you can then access the Selling Manager Applications directory and the Worldwide Brands Product Sourcing Tool.

Check out Worldwide Brands Product Sourcing Tool for eBay today! A 7 Day Free Trial is available.

Worldwide Brands is an eBay Certified Service Provider, providing product sourcing access and information for eBay sellers. They are the publishers of an extensive directory of legitimate, fully-verified ecommerce wholesalers and manufacturers.

Friday, February 5, 2010

Preview Release of ShipWorks 3.0 Includes Support for FedEx SmartPost

Interapptive (eBay Certified Provider and eBay Developer) supports FedEx SmartPost with an early preview release version of their ShipWorks 3.0 software.

FedEx SmartPost is a cheaper shipping method for packages going to residential customers. FedEx will pick up, sort, track and deliver an eBay seller’s packages by leveraging the delivery network and capabilities of the USPS.

FedEx SmartPost Domestic Features

  • Full domestic coverage, including P.O. boxes
  • Transit Times 2-8 business days (longer time-in-transit outside the continental 48 states
  • Packages up to 70 lbs.


“SmartPost has been a highly requested feature among sellers. Interapptive is the first FedEx Compatible Solutions Provider to be certified for SmartPost, and we’re excited to make this available.” – Wes Clayton, Interapptive President

The ShipWorks software (by Interapptive) provides eBay sellers with a solution to streamline their shipping process. ShipWorks makes it easy to ship more in less time by eliminating manual data entry through integration and direct download of eBay shipping orders from PayPal. ShipWorks will keep track of a seller’s notes, shipments, tracking numbers and emails related to each order. Orders are easily searchable and easily organized using ShipWorks filters.


eBay sellers can use FedEx to ship to P.O. boxes, reduce transit time, minimize handling, and maximize postal discounts.

Contact ShipWorks today to learn more about their eBay and ecommerce shipping software and you can take advantage of FedEx SmartPost.


Interapptive’s ShipWorks software provides online sellers with solutions to streamline their shipping process. ShipWorks makes it easy to ship more in less time by eliminating manual data entry. A free 30-day trial is available to all eBay sellers.

Thursday, February 4, 2010

Why Dropshipping Works by Shopster

Article by Shopster

Why Dropshipping Works
Business owners who are not familiar with drop shipping are missing out big time. Basically, this is a supply chain management technique that allows retailers to focus on more important aspects of their business.

If you’re thinking about building an online store an selling products online but don’t have the capital to start big, then consider this your best option. First off, you don’t have to purchase any inventory upfront. This also means saving a huge amount on the cost of storage. Second, it removes the hassles of shipping and handling from your end.

Dropshipping entails selling goods on behalf of a supplier. All the backend work involved in order fulfillment are handled by the said dropship supplier – this includes filling the order and shipping it out to the customer.

The trick to making money via a dropship business is finding a supplier with good pricing. Remember, dropship suppliers are not necessarily wholesalers. While there are those that offer items in bulk, some dropshippers are willing to supply to sellers looking for only a small amount of items. You can make profit off the dropshipped items with the difference between the supplier’s price and yours – this is called the profit margin.

Essentially, dropshipping is a good way to enter the retail business because it removes overhead cost while still offering you profit. Here’s a tip: choose items that are popular among young, internet savvy buyers. Plus points if the product is difficult to find in local stores.

One of the most successful dropship items last year was the Nintendo WII. Stocks were depleted in most local stores and the market – the younger audience – had no qualms about making purchases online. This combination made the Nintendo WII a huge seller in the dropship world.

Using popular sales channels like eBay, dropshipping can work for you.

Shopster is an eBay Certified Solutions Provider providing additional product and inventory for eBay sellers through dropshipping. Shopster has customers in 22 countries and provides full service dropshipping to both the United States and Canada.

Wednesday, February 3, 2010

Mercent, an eBay Certified Provider, Wins "Technology Enabler of the Year" Award


eBay Certified Provider, Mercent, chosen as the “Technology Enabler of the Year” by AlwaysOn.

The “Technology Enabler of the Year” award honors a privately-held, emerging technology company creating new business opportunities in high-growth markets through its technology. More than 500 digital media companies were nominated for the “Technology Enablers” category.

Mercent was named as the “Technology Enabler of the Year” by the AlwaysOn editorial team for their market growth, market opportunity, quality of innovation and customer traction. More than 500 digital media companies were nominated for the “Technology Enablers” category.

“We’re honored to receive this award from AlwaysOn and couldn’t have achieved such success without our customers and dedicated team of Mercent professionals,” - Eric Best, CEO of Mercent. “We’re proud to be noted as an industry and technology leader in the online channel management sector.”

Mercent helps the world's leading online retailers promote their products across ecommerce channels including online transactional marketplaces like eBay; comparison shopping engines; and affiliate networks with their Mercent Retail software.

Mercent Retail is designed for multi-channel retailers, providing merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through online marketing channels.

Mercent is an eBay Certified Provider integrating large retailers with eBay using the new Large Merchant Services (LMS) API, providing the ability to handle the scalability requirements of large sellers, including catalogs and transaction volumes and back end integration with current systems including POS.

Tuesday, February 2, 2010

eBay Sellers Can Save Time Updating Live eBay Listings in Bulk with Auctiva's Find and Replace (new to eBay's App Store)



Auctiva's new App for eBay, Find and Replace, allows eBay sellers to bulk edit the descriptions of multiple live eBay listings at once. With Auctiva Find and Replace, a seller can search for words or phrases in their listing descriptions, and replace with new content or updated policies.

Sellers can easily update their listings to employ new listing strategies or make changes per eBay policies.

Features:
  • Find and replace text in just 1 listing or 1,000 listings
  • Edit live eBay listings within minutes
  • Search for text by whole-word or partial words
  • Change descriptions in some or all of the targeted listings
  • Changes are made in accordance with eBay's policies
  • Easily undo find-and-replace changes
  • Free 24x7 technical support
  • International language support
  • Completely FREE!

Auctiva's Find & Replace application now available in “My eBay” as part of Selling Manager Applications. Also known as eBay's App Store.

Check out Auctiva's Find & Replace today!