Showing posts with label eBay Research. Show all posts
Showing posts with label eBay Research. Show all posts

Wednesday, August 11, 2010

Top 5 Music Artists Selling on eBay


Terapeak is like the Billboard of eBay thanks to its Hot Media search feature. Below is this month’s Top 5 Music list which you may find either outrageous or validating. That’s the beauty of this list, it’s based entirely on pure, unbridled sales without dwelling for a moment on what some hipster might consider “good.”

Rounding out the number five spot is arguably the most talented individual ever to wear a lampshade for a hat, the one and only Lady Gaga. She probably should have gone on Dr. Phil long ago but she sure can belt out a tune.

In fourth, Susan Boyle is the 49 year old contest winner who dreamed big and put on a jaw-dropping performance for British television. She sang her way to stardom without the typical sexuality angle played by most. Seriously, like none whatsoever.

Kidz Bop Kids sing their little hearts out in 3rd, and if that surprises you keep in mind that child singers have had a firm place in our world since The Jackson 5.

The boys from Sgt. Pepper’s are staying legendary in the number two spot and it should also be noted that they never drop below the top five. So if you ever swing by and don’t see The Beatles on our list you should look up – the sky might be falling.

Finally at number one is the incorrigible Eminem. You may find his subject matter to be in the absolute poorest of taste, but you can’t deny his success.

Retail store sales are one thing, but eBay is the biggest, broadest online marketplace on the planet and Terapeak is the score keeper. Items that are in high demand here are truly selling above the rest.

Post from the Terapeak blog.

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Thursday, July 15, 2010

eBay Sales for LeBron James Items Increase After New Team Announcement

After an incredibly successful 8 year career with the Cleveland Cavaliers, LeBron James announced he would be changing teams. On July 1st James effectively became unemployed and held millions of basketball fans in suspense while he deliberated over which team – of the handful that were courting him – he would move to. On July 8th people finally got their answer, James will join the Miami Heat for the 2010-11 season.


For us, the effect of the decision is just as interesting as the decision itself. So how has the team change affected merchandise sales? Below is a trend of all the Lebron James eBay listings over the last 30 days – taken from Terapeak Marketplace Research. All seems normal until the day the news breaks and listings more than double in the aftermath.


Its fascinating to watch the market after a major event, and as the NBA raked in about $4 billion dollars this year – it’s safe to say this is big. In less than a decade, LeBron has become one of the most prominent players of his time – and he is certainly among the biggest player franchises.


According to Terapeak, eBay has sold nearly $5 million dollars worth of LeBron James merchandise over the last year. That’s a whole lot of jerseys, hats, and action figures. A trading card from 2003, James’ rookie year, sold one week ago for $30,000 dollars – not bad for a little piece of cardboard.



Blog post from Terapeak Blog.

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Wednesday, July 7, 2010

World Cup Fever on eBay - Vuvuzelas and Can Jersey Sales Predict Who Will Win?

World Cup Fever on eBay - Vuvuzelas and Can Jersey Sales Predict Who Will Win?

It is interesting to find out what impact world events have on the eBay marketplace. We can look at the impact by researching the eBay marketplace and see where there is an increase in searches, sales and price of items related to a world event. Market research gives us the opportunity see the ecommerce sales reach of recent world events on eBay, almost in real time.



Let’s look at the World Cup. Obviously this is a huge event. I know this because most people I know have stopped working to watch or are Tweeting game results and Facebooking "Gooooaaaallll". It is easy for one to stay in touch with the event without actually being there or even watching the game thanks to social media. We can also stay in touch with the World Cup when we research the eBay marketplace and find out the impact here.

I will be using the Terapeak for eBay market research tool to look at trending and sales on eBay for World Cup related items.

Let’s start with the Vuvuzela. What is it? The vuvuzela is a long plastic horn producing the annoying sound heard at soccer matches in South Africa. The noise or sound it makes is similar to a giant swarm of bees. One South African columnist even described it as "the horn from hell."

Where can you get one? Here in the States, it seems to be pretty hard to come by unless you go online, which is great for eBay sellers!

Look at the chart below, we can clearly see the rise in listings and sales for the vuvuzela around the time the World Cup started on June 11th. Although I am looking at this data on July 7th, this information is/would have been available to me to view back in June. An enterprising eBay seller with vuvuzelas to sell could easily have researched this information and potentially jumped on the hot sales trend. I am sure many eBay sellers did exactly this.



As the World Cup starts to come to a close and they enter the finals, vuvuzela sales do seem to be declining. Who is buying all the vuvuzelas anyway?


The majority of vuvuzelas purchased on eBay came from Germany. The German team is still in the World Cup (as of the time when this blog post is written) and their fans are rallying around and making noise with their vuvuzelas.





World Cup Team Jersey Sales. Can they predict who will win?

Looking at the charts below, we can see Spain has more World Cup jersey sales than the Netherlands. Could this be an indicator of who will win?

Team Spain








Team Netherlands


It will be interesting to see if these numbers spike in the next week or so, depending on which team wins.

Monday, April 5, 2010

Use Research to Understand Your Competition and Improve eBay Sales by Vendio

Article from Vendio's Vendable Blog

Understand, then Challenge your eBay Competition

Recent eBay changes are now including eBay Store inventory in the main or core search. With this change, it is much more important to understand your competition on eBay. Remaining (or becoming) competitive is truly the only way to achieve success when selling commodity items.

For one-of-a-kind items, auctions still remain the best bet, but for commodity items, you’ll need to stand out from the crowd.

To understand your competition, it's all about research..research and research.

Vendio Research provides competitive data on a seller or product level and it’s a great place to start when developing your competitive strategy.

On a product level (researching by product), you’ll be able to view at a glance all the pricing data and recommendations for listing successfully. In addition, you can view keywords that should be used to drive a products success (what terms are buyers using to FIND the product) and on a competitive level, you’ll be able to see the top sellers by product and view the details on what makes them successful. This will give you great insight. Find out when and how they are listing their items and at what price. Do they charge shipping or offer free shipping? Use the information to create a listing strategy that really works for your product.



In addition to product research, you can type in your competitor’s eBay user ID to get the same great information on a seller level (vs. a product level). You can view their overall strategy and see what’s really driving their success.

I can’t show all the graphs that are available (or this blog post would be loaded with Images). However, you can see from the image that you can view the graphs and trends for many different areas (average selling price, keywords, time of day, categories, etc.).

While Research gives you the “numbers and data”, it does not account for the other reasons a seller may or may not be successful, such as customer service, attractiveness of the listing and policies.

Use Research to actually look at the successful listings and determine how you can improve on what you see.

Can you make your policies friendlier? Can you make your ads more readable? Can you make your ads more attractive. Go into your competitors ads with a “red pencil” and then do the same for you own ads.

There is always room for improvement and better methods to convert browsers to bidders and buyers; it just takes a bit more work than it used to.

And one final recommendation, if you go through the process of researching and understanding your competition – don’t stop there. Make it a part of your normal weekly, bi-weekly or monthly process. Doing it once is great, doing it regularly ensures you can always stay ahead of the “next” curve.

Happy Selling!!

An eBay Certified Solutions Provider since 2004, Vendio provides an ecommerce solution for eBay sellers of all sizes. Vendio offers a series of applications which can be installed on a standalone basis or used to extend the functionality of the Vendio's eBay listing and inventory management solution.

Tuesday, March 2, 2010

eBay Seller HelloBaby Grows Business with Terapeak Research

Article from the Terapeak Blog

A Terapeak interview with Trevor Ginn of Hello Baby (http://stores.ebay.co.uk/hellobabydirect)


How long have you been selling on eBay?
I’ve been selling on eBay as Hellobabydirect for about 18 months. Before that I was working for Auctioning4u who were the UK’s largest eBay trading assistants. All in all I’ve been selling on eBay as a business for about 4 years.


What got you started there?
At Auctioning4u I provided consulting services to businesses to help them use eBay as a sales channel. With online sales experiencing strong growth most of my clients were doing pretty well, much better than me it seemed. I was itching to give it a go as I was sure I could build a successful online retailing business.


I choose baby products as my research showed that the industry had healthy margins and was not as competitive as areas like electronics. I also wanted to be in an industry which I knew something about (my first daughter had just been born), was largely non seasonable and mostly recession proof.


What sort of things do you like to sell?
We sell a wide range of baby and nursery items. Items range from small toys nursery and baby safety items like safety catches to larger, more expensive items like prams and cots. We sell a lot of our items internationally, especially to Europe as the strong Euro makes our products good value for our friends in the Eurozone. We sell on eBay and other online channels.


How do you use Terapeak to help build your business?
We use Terapeak to research products and also to investigate the tactics and best selling product of our competitors. eBay data, provided by Terapeak, is the only source I know of actual sales data about online sales. Other, very expensive, reports from companies like Mintel make broad statements about market sectors, but this is not much use when a merchant is looking to make purchasing decision at the brand or product level.


When we are analyzing new products we will use a product search on that particular brand to establish what items are selling well and then drill down to individual products to establish average selling prices. We then put the sales data into a spreadsheet which allows us to calculate the profit we can make from selling the item by taking into account cost like sales tax, PayPal and eBay fees. This process saves us from buying product for which the market is very competitive and there are poor margins.


We also make extensive use of the seller report. This allows us to see the products which our competitors are selling successfully and how their business is performing.


Terapeak Tips from Matt – What else Hello Baby can do to build their business using research?


Trevor mentioned a good portion of his business is targeted at international marketplaces. A lack of availability for products in certain regions can create excellent opportunities to sell your goods for a higher price. Terapeak’s International Report compares statistics for 6 eBay marketplaces around the world including the United States, the United Kingdom, Canada, France, Germany and Australia.


The International report provides charts detailing buyer and seller location and helps identify which eBay site represents the highest potential margin.


I (Matt with Terapeak) would recommend Trevor try using the International report for some of his products and see if he can expand his offerings into more eBay sites around the world.

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Wednesday, December 23, 2009

Sales of Disney Items on eBay Increase During the Holidays

Article by Terapeak

A week ago, we blogged about the holiday toy racket, which year after year provides one of the more reliable markets on eBay. But what if you were to boil that phenomenon down into one single brand? (Perhaps in a wicked witch’s cauldron, or as part of a poisonous apple?)
That brand would be Disney.

For more than 85 years, The Walt Disney Company has been one of Hollywood’s biggest money-makers, and a source for some of the world’s most sought-after merchandise. And, naturally, that fervor tends to reach its peak around the holidays.

For starters, here are Terapeak’s current top 5 Hot DVDs on eBay:



Those numbers, of course, come on the heels of Disney remastering several of its classic animated films this year, and sales have continued to rise since October. Also in the Terapeak top 20 Hot DVDs on eBay are: Snow White and the Seven Dwarfs, The Little Mermaid, Aladdin, and Alice in Wonderland.

How about a Terapeak product report? Well here is a 90-day All Sites search for “Disney” total sales:



Now that’s an extremely broad search, but you can see how the demand for just one keyword rises!

Finally, to show just how annual “Disney Demand” is, here are a pair of two-year category trends. First is a total sales trend for the Collectibles > Disneyana > Contemporary (1968-Now) category:



And second, a total sold listings trend for Toys & Hobbies > TV, Movie & Character Toys > Disney:



Those are some pretty serious peaks and valleys, and it’s easy to see how they match up with the holiday season. So with close to a year before next December rolls around… imagine all the Disney schwag you’ve got time to collect!

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Monday, December 14, 2009

Toys, Toys, Toys: Santas Worldwide are Buying on eBay by Terapeak

Article by Terapeak

This is not exactly the hardest time of year for us to find visually-dramatic sales trends — in fact, it’s almost certainly the easiest. A majority of all two-year Terapeak trends will show peaks and valleys in correlation with the holidays, and there’s no better category for that than eBay’s Toys & Games.

We have seen time and time again how certain toys will blow up for one season (Furby, Tickle-Me-Elmo, Cabbage Patch), while others will continue to sell year after year. Today, we’ll look at a few examples from 2009 — though of course there are hundreds more.

First is Leapster, an educational handheld game console that teaches kids the alphabet, phonics and basic math (among other things). First released in 2003, there’s been a recent spike in demand for Leapster 2, released last year. Here’s a 60-day total sales trend for “Leapster”:





Next is a classic: Lego. Dating back to the 1930s, the little building blocks are a big-time seller all year round… but rarely to the scale that the holidays provide. Here’s a 60-day sales trend for “Lego” (which, last Sunday, totalled more than $1.5 million in eBay.com sales!):





And finally, here’s this year’s phenomenon: Zhu Zhu Pets. You may have read about them already — robotic hamsters! — but if you have yet to believe the hype, check out this 60-day trend for “zhu zhu pet”:



It’s a prosperous venture, this toy racket. Here’s to guessing what next year’s craze will be!
Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Monday, December 7, 2009

New eBay Research App for the iPhone from Terapeak

New! eBay sellers can easily determine their products success rate on eBay (and more) with their iPhone! Terapeak just launched their new eBay market research app for the iPhone.

“The Terapeak iPhone app has been in the works for a long time, and it's a tool we feel will add a whole new dimension to conducting market research. Now you'll be able to take Terapeak with you wherever you go -- to garage sales, trade shows, thrift stores, and more!” - Terapeak







Terapeak helps answer the questions:
  • What is the value of my item?
  • Will my items sell?
  • When should I list my item?
  • Which features should I use to list my item?

  • Similar to the web version of Terapeak, the new iPhone app will enable eBay sellers to see average prices, listing totals and sell-through rates for each search they perform.
  • Results are viewable and sortable by end price, start price and number of bids. The results can also be filtered by category, minimum end price and maximum end price. All of this eBay data is easily accessible with your iPhone.

    Tereapeak’s iPhone app will be available free to anyone with a paid Terapeak subscription. Also, anyone who signs up for Terapeak before the end of December can take advantage of this offer.

    To access the application and get started, all you'll need to do is download it from the iPhone App Store and enter your Terapeak username and password.

    Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Friday, November 20, 2009

New to eBay Selling Manager Applications is Research for eBay by Vendio.


New to eBay Selling Manager Applications is Research for eBay, by Vendio.

Selling more profitably is simple with Research for eBay. For nearly 8 years

Research for eBay from Vendio has given smart sellers the upper hand in the eBay Marketplace. Now eBay sellers can access this powerful research tool within their eBay account! Research for eBay is an application sellers can subscribe to and add to their "My eBay" as part of Selling Manager Applications.

With Research for eBay, eBay sellers will know which items to sell, when to list them, how to list them, and which keywords to use in the listing.

Benefits of Research for eBay:

  • Know what, when, and how to list items to for the best sales
  • Retrieve accurate data from proprietary clustering technology
  • Determine which keywords drive the highest amount of traffic to your listings
  • Watch your competitors and stay ahead by learning their strategy
  • eBay Motors and Parts and Accessories data included at no additional cost

Research for eBay can increase the sales volume of your eBay listings and reduce relisting costs. Know what to sell, how much it may sell for, when to sell it and how to market the item all before you list. Save time and money.

Below are screenshots of Research for eBay in action. Take a look.


An eBay Certified Solutions Provider since 2004, Vendio provides an ecommerce solution for eBay sellers of all sizes. Vendio offers a series of applications which can be installed on a standalone basis or used to extend the functionality of the Vendio's eBay listing and inventory management solution.

Vendio now brings eBay sellers Research for eBay as part of the eBay Selling Manager Applications feature. Checkout Research for eBay!

Friday, November 6, 2009

eBay Workshop Nov 10th - "Top 5 Last Minute Christmas Research Tips"


Host: Terapeak
Date: Nov 10th, Tuesday
Time: 11AM - Noon PST

Description: The busiest shopping days of the year are rapidly approaching (Saturday before Christmas, Black Friday, Cyber Monday…) and you're going to want to be ready to sell! What are the hottest items and opportunities for your eBay business this holiday?

Spend an hour with us and discover how to use research to plan your biggest sales month of the year! We'll review the top five research tips that can help your sales soar.

Join Matt and Denise from Terapeak Marketplace Research to learn about last minute Christmas research. After the material is presented we'll open the board for discussion and questions.

Terapeak is an eBay Certified Service Provider and one of the third party providers included in the new Selling Manager Applications feature.

Visit http://certifiedprovider.ebay.com/ to learn more about eBay Certified Providers and the services and solutions they offer to help eBay sellers.

Tuesday, November 3, 2009

Sometimes It IS All About Image - by Vendio

Article by Vendio

With all the discussion, information (and angst) about DSRs and Top Rated Sellers and the eBay change of the week, sellers may forget to pay attention to the basics. New sellers inundated with the volumes to learn may never learn the basics. So today, let’s take a trip down “Basic Lane” and take a look at images.

When selling online, the image is the most important piece of sales collateral that you can “hand” to your potential customer. It is the first thing that a potential buyer sees.

You do not need to be a professional to recognize a good image, and you don’t need to be a professional to take a good image.

Here’s some tips to improve you images:
  1. Make sure your item and camera lens are clean. This might seem like a no-brainer, but if you use your camera often, you may forget to check the lens for dust.
  2. Light your item. You can create your own inexpensive photography box (or even buy one). For inexpensive lighting, you can purchase clip on lights at any home improvement store. Shine the light onto the product and stand behind the lighting.
  3. Unclutter the area. It is not good practice to take an image with other items in the photograph. If you are selling a vase and want to display it with flowers, take an additional photograph, but your main photograph should be of the product and the product only.
  4. Take several photographs. Vendio image hosting is inexpensive and having multiple images help sell your product. You will want to take images from several angles. If you sell collectibles, take an image of any makers mark.
  5. Resize and crop your image. Make sure that your product is what is seen, not the background.

Too much background, lighting is not correct and not showing enough product detail

6. Don’t take images with a distracting background. If you are using a backdrop cloth, use plain colors. Plaids and Paisleys will detract from your item.

7. Include a visual reference to size when appropriate. For example, use a ruler or a coin for visual reference to item size.

8. Try not to use a flash, but use lighting instead. If your item is reflective, don’t use a flash at all.

One other tidbit to note – the best way to determine if your images are up to par, is to view similar items and compare your items with your competitors. If you have Vendio Research, it will display the images of completed items, so you can see at a glance if your images are better (or worse) than your competitors.

eBay sellers can try Vendio Research free for 60 days! Click here.

Happy Selling!!

Tuesday, October 27, 2009

Build Great eBay Listing Titles with Terapeak Keywords (New in Selling Manager Applications)

Terapeak, an eBay Certified Provider and eBay Market Data member, just released a new and completely free app for the eBay Selling Manager Applications - Terapeak Keywords!

Terapeak Keywords is a free tool helping sellers optimize their eBay listing titles. eBay sellers know, the first step to creating a listing is coming up with a title. The first step to creating a great listing? Come up with a great title.

Terapeak Keywords asks a seller to type an item’s name/description into a search field. It then samples 100 recent eBay listings that have also included the specified search term(s), and automatically produces a list of related keywords accompanied by average prices and other metrics.

By clicking the most valuable relevant keywords and adding them to your listing, you can continue to build your title until you have used up all 55 characters… And as any eBay seller should know, every character counts!

"We’re very excited to be able to offer a free application that will benefit anyone who sells on eBay. The app will remain free and independent of any Terapeak subscriptions, so there's no need to create an account. Just add it to SMApps (Selling Manager Applications) and go!" - Terpaeak Team

Below is a sample of Terapeak Keywords for eBay Selling Manager Applications.


Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a full, web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Wednesday, October 14, 2009

Proof - How eBay Research Improves Sales and Success by Terapeak


Article by Terapeak
Terapeak Case Study: The proof is in the product!

Over the past several months, Terapeak has been conducting studies that analyze the impact of market research on eBay sellers’ sales and success rate. We’re very grateful to all those who participated, and with the results from our first group of sellers now compiled, we’re excited to present the outcomes!

A little background first: the group of sellers was selected randomly, and features sellers specializing in collectibles, home safety products, antiques and more. Eight performance indicators were tracked for three months for each seller. Statistics related to each indicator were compared on a pre- and post-Terapeak basis, and were then used to determine a percentage of growth or decline.

Some sellers showed improvement in nearly every business facet, while the improvement of others focused on specific statistics. And when averaged across the entire group, every indicator showed at least some improvement.

Here’s a breakdown of the group averages and best results:
As you can see, those are some pretty impressive numbers!

Read the full Terapeak article here.
Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Friday, October 2, 2009

True Blood, True Value: HBO’s Vampire Series Best-Selling DVD on eBay by Terapeak

Post provided by Terapeak demonstrating how to use eBay market research to determine sales trends, popularity and average sales price.

As if that other vampire-riffic phenomenon couldn’t get any bigger, we were peeping the Terapeak Hot DVDs section this morning and noticed a TV series atop the list…



For those keeping score, your crazy-colored vampire eyes don’t deceive you: that’s HBO’s True Blood laying a whuppin’ on the former undead champs.

But unlike Twilight, which has more than its share of detractors, we’ve heard almost exclusively good things about the HBO series. Now in its second season, the show stars Oscar-winning actress Anna Paquin as Sookie Stackhouse, a telepathic waitress, and chronicles the mystifying events of a small town in Louisiana.

Below is a 90-day total sales trend for “True Blood,” produced by Terapeak’s All Sites package:



We’re not actually sure what’s produced such a spike — the DVDs were released several months ago, and the show’s second season only just began — but then we also haven’t had a chance to really bite into the television series… (hah!)

Maybe if there weren’t so many freakin’ Twilight books to finish?

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Tuesday, September 22, 2009

Beatlemania is Back: Rock Band and Beatles Items Sales Surge on eBay by Terapeak

Article by Terapeak

In case you haven’t heard, there’s this wild new video game out, where you and a few friends get to be English kids with bad haircuts, who sing cute little pop songs that eventually become more complex, and eventually you pioneer this thing called rock and roll and take over the world… It’s pretty “out there”, but a lot of fun!

Okay, obviously we’re talking about The Beatles: Rock Band, which released just over a week ago, and which features some crazy specialized instrument add-ons, like Paul’s signature Hofner bass and Ringo’s branded drum kit. Not coincidentally, the game also launched in conjunction with remastered reissues of the band’s catalogue — which, here in the office, we’re pretty stoked on. Of course, $250 retail (the cost of the 13-part box set) is a lot of dough to spend on tunes you’ve pretty much heard before — especially when paired with all the Rock Band packages — so for any fan to get in on the action, they’re looking at a hefty financial commitment.

As a result — and you know what we’re gonna say — eBay sales have gone through the roof.

Check out this 30-day All Sites total sales trend:

… and that’s just any listing with the keyword “Beatles” in it!

If total amounts aren’t your thing (fair, considering the new release factor), consider this: in the two weeks leading up to release date, sell-through also shot from 38% to 51%, while bids per listing nearly doubled. And if holiday patterns are any indication… well, that’s only the beginning.

Terapeak’s Hot Media charts for September won’t come out for another couple weeks, but do you remember the following from a couple months back?
… Okay, we still can’t get over how unbelievable that is. Jaw-dropping. Inconceivable.

But don’t be surprised to see some kind of Beatles “lite” version as holiday sales pick up…

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Wednesday, September 16, 2009

eBay Workshop Sept 22nd - Research and Find Products to Sell on eBay, within eBay!

Workshop: New Selling Manager Applications - "Research and Find Products to Sell on eBay, within eBay!"

Host: Worldwide Brands
Date: September 22nd, Tuesday
Time: 11AM - Noon PST
Location: eBay Workshop Board

Description: Finding drop ship suppliers and wholesale suppliers that allow their products to be sold on eBay just became 1 GIANT step easier. Now you can access Worldwide Brands Product Sourcing Tool for eBay quickly and easily in your eBay account with the release of Selling Manager Applications for Selling Manager and Selling Manager Pro.

Join us in this workshop to discover why finding drop ship and wholesale suppliers is much simpler than you think. We have video, images, and lots of educational content to show you exactly how it works.

Worldwide Brands is an eBay Certified Solution Provider.

Visit http://certifiedprovider.ebay.com/ to learn more about eBay Certified Providers and the services and solutions they offer to help eBay sellers.

Visit the eBay Workshop Calendar to see all upcoming workshops and also to review past workshops.

Thursday, September 10, 2009

How Researching the “Popularity Factor” can Help You Determine What to Buy in Bulk and Sell on eBay by Vendio


Post provided by Vendio

Many sellers purchasing from wholesales get quantity discounts. While we have thousands and thousands of sellers who use our award winning Vendio Research to determine how to sell a product in hand, Research is also great for determining how to purchase in quantity. In other words, you can use Vendio Research to help you determine what to buy and in what quantities. This is even true of products that are NOT on eBay at all yet. It is possible to bring a new product to the eBay market, and still use Research to help you determine your purchase quantities.


Here’s an example: Let’s say you want to purchase Birthstone Pens and no one else is currently selling them on eBay. Your supplier offers a quantity discount when you purchase 300 pens. Now, typically you might think, I’ll divide 12 months into 300 pens which equals 25 of each month. Simple, right? No, the smarter way to buy in bulk is to first realize that not all birthstones sell the same.

Using Vendio Research, we quickly looked up the eBay data on birthstone sales in the last 90 days. As the chart below illustrates, December birthstones have a 13% success rate, while April has 29%!! What this implies is that you’ll sell more of your April Birthstone Pens. Therefore, if you had purchased a quantity of 25 of each month, you’d be left with more unpopular pens and will need to fix-forward when reordering. Vendio Research can help you determine the “popularity factor” when it comes to purchase choices.




This can apply to virtually any type of merchandise where there is a selection to choose from. For example:

  • What color is more popular for T-shirts, iPods, or even cars?
  • What sports team or Disney actor is the most popular (on eBay)?
  • What sizes are popular sizes for shoes, rings, jeans?


There is an old saying that the profit is made when an item is purchased, so going into a purchase armed with data can help profits. Many sellers will go ahead and research an item in hand, but apply guesswork when it comes to purchasing. With all the data at your fingertips from Vendio Research, there is no reason for you not to quickly gain an advantage with purchase decisions and ensure greater profits.


As an exclusive for the readers of the eBay Certified Provider Blog, Vendio is giving away Vendio Research Free for 60 days! Click here http://bit.ly/eBayCPBlog to learn more.

An eBay Certified Solutions Provider since 2004, Vendio provides an ecommerce solution for eBay sellers of all sizes. Vendio offers a series of applications which can be installed on a standalone basis or used to extend the functionality of the Vendio's eBay listing and inventory management solution.

Thursday, September 3, 2009

eBay Sales for Julia Child and Cookbooks Are on the Rise by Terapeak


Article by Terapeak

From 1961 until her death in 2004, Julia Child was a celebrated American chef who brought French cuisine to the masses. In 2002, then-unknown Julie Powell created a blog titled The Julie/Julia Project, which detailed her attempts at all 524 recipes from Child’s Mastering the Art of French Cooking collection.


And in 2009, Nora Ephron made a movie about the two. Titled Julie & Julia, the film, which stars Meryl Streep as Child and Amy Adams as Powell, opened #2 at the box office, earned a glowing review from The New Yorker, and has so far grossed more than $70 million worldwide.


It’s also sold a lot of cookbooks.


Really, this is one of those merchandising fall-outs that should have been predicted a mile away — and surely hundreds of savvy book-sellers out there are congratulating themselves on stocking Child’s best-seller. Of course, many of these crystal-gazers do their business on eBay, and the following results speak for themselves. Just check out these 30-day All Sites trends for “Julia Child” — first Total Sales, then Average Price:

The latter graph, in our opinion, is the far more remarkable one: it tells us there’s extreme demand for Child’s books, which her publishers can’t reissue fast enough.


As for Child’s effect on “bigger picture” eBay sales, you can see in the graph below that total sales for “cookbook” in general have enjoyed a marginal increase over the past 30 days (probably less marginal that it seems, considering that’s a trend based on on nearly 75,000 listings):

Going forward, it’ll be interesting to see if cookbook sales continue to climb, and whether demand for Child’s recipes peters out as more books become available. (The upcoming holidays add even a further wrinkle.)


Now, if you’ll excuse us, we have some Beef Bourguignon to go whip up! - Terapeak

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

Tuesday, August 18, 2009

Fox Business News - eBay and Terapeak Discuss Launch of Selling Manager Applications


eBay just launched Selling Manager Applications, now being referred to as eBay's App Store. Similar to Apple's App Store or how Facebook users add applications to their profile, eBay sellers can now add individual applications to their Selling Manager and Selling Manager Pro that their eBay business needs. Sellers can complete their selling puzzle with these apps and do more.

"...[Selling Manager Applications] is a new App Store on eBay where sellers can go to find applications by third party developers that will help them improve their eBay businesses and increase their selling efficiency and profitability." - Kristina Klausen, Sr. Director of the eBay Seller Platform Efficiency Team.

Selling Manager Apps are easily accessible as the App Store lives inside Selling Manager. Any eBay seller can subscribe to Selling Manager (for free!) and peruse or subscribe to the various apps their business needs. All apps have a minimum of a 7 day free trial period.

Terapeak, an eBay Certified Provider, is one of the first apps to be included in the new eBay App Store. Terapeak offers real-time market research and data analytics on eBay.

Fred Speckeen, CEO of Terapeak, - "Terapeak has been around for 5 years working closely with eBay and tens of thousands of eBay sellers...to deliver pricing research so that folks who are starting small medium sized businesses selling online can actually see ahead of time what kind of prices they are going to get before they buy their inventory. They can also track market movements, new trends in consumer interest. This in turn makes them much more profitable."

Subscribing to the Terapeak application as part of the new Selling Manager Applications, will give those sellers eBay research and their product performance right in My eBay.

Watch as Kristina Klausen and Fred Speckeen discuss the launch of eBay's new Selling Manager Applications for sellers and the benefits.



Tuesday, August 11, 2009

Terapeak Brings eBay Market Research Direct to My eBay and Selling Manager


Soon eBay sellers will be able to access eBay market research right within their My eBay, thanks to Terapeak and the new Selling Manager Applications.

Terapeak is a market research tool helping eBay sellers price their items through research determining market demand. Terapeak Marketplace Research can help sellers find hot new items to sell and improve their existing eBay listings.

Sellers that subscribe to the Terapeak application as part of the new Selling Manager Applications, will have research and product performance right in My eBay.

Benefits of using Terapeak within Selling Manager are:
  • Comfort - peace of mind knowing the company and application are vetted by eBay
  • Ease of use - sellers already know My eBay
  • Billing - free trial period then automatic billing with PayPal
"We can help you find your niche on eBay." - Andrew Sukow; Founder, CTO & Vice President of Terapeak


Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak offers real-time market research and data analytics on eBay. Terapeak provides eBay sellers and buyers with two years worth of trending data.