Wednesday, July 8, 2009

What to Expect when Purchasing from Legitimate Wholesalers by Worldwide Brands

by Chris Malta, CEO & Founder of Worldwide Brands

Wholesale Tip Series: Tip #9

Some wholesalers do sell directly to consumers. They act as their own retailers. Wholesalers may even sell on eBay and their own retail sites on the Internet. For new eBay Sellers this can be an upsetting discovery. No-one wishes to compete with their wholesaler. You’d expect the wholesaler is in the perfect position to undercut your prices - or, at least, that is what you may think.

Be reassured wholesale suppliers cannot afford to hurt their retailers' selling success. A wholesaler with eBay listings or a store, will typically sell their products to their own retailers for approximately 30% less than they will offer them to consumers in their eBay listings or website. A wholesale supplier’s main goal is to sell their inventory AT wholesale price levels. If they sell their inventory at lower prices than they sell to retail customers, they will destroy their own business. No genuine wholesaler wants to do that.

It does happen however. Typically it is done by middlemen caught with inventory they cannot move. "Wholesalers" you find via search engines are so often NOT real wholesale suppliers. Genuine wholesale suppliers don't advertise in the search engines. If you find a company in the search engines claiming to be a wholesaler and they have their own retail site, watch out for a wholesale scam artist.

Don't Worry about Wholesalers with a Retail Site. When you find real wholesalers through trusted sources like Worldwide Brands, and the wholesaler has a retail site, you should not worry. They don’t have a goal to undercut you or restrict your ability to sell competitively. Typically, they will offer you prices discounted around 30% below their retail prices, when you are buying at wholesale. You will be able to compete. You can both survive.

Worldwide Brands is an eBay Certified Solution Provider providing product sourcing access and information for eBay sellers. They are the publishers of an extensive directory of legitimate, fully-verified ecommerce wholesalers and manufacturers.

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