Wednesday, May 20, 2009

Six Consumer Decision Factors When Purchasing

Infopia, an eBay Certified Solutions Providers, recently posted a great article titled, "What Online Shoppers Value in Choosing an Online Retailer", based on consumer information gathered from a survey of over 4,000 online consumers age 18 and up. You can read the full post here.

To summarize the article, the top decision factors consumers make when choosing to buy from a retailer or eBay seller are:
  1. Price - sales and price discounts are still number one, especially amongst women
  2. Free Shipping - consumers, particularly women also valued free shipping highly
  3. Everyday Low Prices - consistency in providing a good deal
  4. Merchandise Assortment - breadth of selection for additional purchases
  5. Coupons and Promotional Discounts - extra incentives encouraging repeat purchases
  6. Merchandise Quality - satisfaction guarantees & easy returns

eBay Certified Providers can help eBay sellers position themselves to stand out from the competition and provide the above decision factors in order to increase buyer turnout, sales and repeat purchases through:

Established in 2004, the eBay Certified Provider Program recognizes third party companies excelling at providing the tools or services an eBay seller needs to grow their business and increase efficiency. Contact a Certified Provider today and find out how they can help your ecommerce business.

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