Monday, May 24, 2010

Smart Moves to Make This Summer to Put the Sizzle in Your Sales

Selling successfully on eBay means paying attention to the change in seasons, the change in what your customers are buying and making the right changes in your business at the right time to ride the wave of momentum towards future fortune.

In short, it’s all about timing.

When many people think about summer, the word vacation comes to mind. But if you’re an online entrepreneur, don’t plan on taking the entire summer off! The summer is a golden opportunity for you to make some smart moves that will set you up to make more profits the rest of the year.

Snap up the sumptuous samplings of available inventory. If you sell unique one of a kind items online, the summer is your oyster. Yard sales abound, flea markets are in full swing, and thrift stores are marking down their inventory. In fact some of my clients bring in a team during the summer, just to help them scour the city yard sales, estate sales and thrift stores several times a week. They do 60% of their product sourcing from May – Sept. With a team help them, they can cover 10 times the territory that they could cover on their own.

With the sunny summer weather comes the desire to clean out the house and have a yard sale. This makes for a product sourcing cornucopia.

Contact suppliers for sizzling hot deals. End of season merchandise, pre-season specials, you name it! Now’s the time to call and ask your supplier what summer deals they have available. Or take a trip and do some local product sourcing. Heading to hot Atlanta? Visit the AmericasMart merchandise mart while you’re there. Check with your accountant about writing off a part of the trip as a business expense.

Last call for holiday importing. Been thinking about importing new merchandise for the holidays? Better get the show on the road – because if you wait past mid-July it will be too late to get it in time for the holiday selling season. Use eBay market research to determine hot selling items and seasonal trends.

Retail resale is real swell during the summer. Lego sets at 90% off. Wet suits discounted 60%. Pre-back-to-school sales preview what will be the hot holiday products. It’s all there waiting for you at your local retail store. By July 5th, brick and mortar stores will be transitioning to their back-to-school inventory. You can pick up some GREAT deals in you local store and bring that inventory online for your global customer base.

Stock up now for the holiday selling season. Even though you’re wearing a bathing suit and sitting by the lake, your need to spend some time thinking, planning and sourcing for the holiday season. If you’ve been tracking the trends for 2010 in your category, you should already have an idea of what will be hot in your category for Christmas. And for some categories, especially the toy category, NOW is the time to head to your local retail store and stock up on those hot sellers you can’t get from a wholesaler.

Use eBay market research to determine hot selling items and seasonal trends.

Clean sweep your product line. Throw open the windows, let the sun shine in and dig in to those boxes of inventory that need to be listed and sold!

Sales Happen When Preparation Meets Opportunity

There’s a Chinese Proverb that says “Luck is where preparation meets opportunity.”

The same is true of your sales. If you use the dog days of summer like one smart puppy and do a little every day to get ahead of your competition. Come fall, when everyone wakes up out of the summer haze realizing that the biggest selling season of the year is right in front of them, and they’re not prepared… you’ll be sitting in your nice clean office, watching your products sell, calm and relaxed and excited about your sales figures this year…

This article has been condensed. Read the full article here.

Since 2004, Lisa Suttora of has provided thousands of online sellers with the skills, knowledge and support they need to build a unique, thriving business on eBay.

1 comment:

Anonymous said...

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