Thursday, February 25, 2010

Auctiva Releases Support for eBay's Listings with Variations Format

Auctiva, an eBay Certified Provider and eBay Developers, recently launched support for eBay Listings with Variations or Multi-Variations. Auctiva’s new Multi-Variation Tool builds the option to add variations to a listing right into its One-Page Lister, making the process easier and requiring fewer steps than other tools, says Auctiva Product Analyst Rebecca Miller.

What is eBay Listings with Variations? (also known as Multi-Variations)

Instead of creating a number of separate listings for a product that has a choice of options, you can create a single multi-quantity fixed price listing that includes all the variations you offer. For example, a T-shirt might come in multiple colors and sizes. Buyers can select which variation they want to purchase from the single listing.

Supporting multi-variations was a top priority for Auctiva, says Senior Product Manager Tony Maxey. Customers have been clamoring for multi-variation listing support because it can save them a lot of time and money, since they create one listing with multiple attributes, instead of multiple listings. eBay has also announced that multi-variations will expand into other categories in the future. Currently sellers can create multi-variation listings in Clothing, Shoes & Accessories, as well as Home & Garden.

eBay sellers using Auctiva will find they can create a multi-variation listing just as they would any other, but when they choose an eBay category supporting multi-variations listings, they get a message asking if they want to create a multi-variation listing, and a link to click into the Multi-Variation Tool.

Once a seller clicks on the link, they will be able to create variations by either entering each one manually, or use the Variation Generator. The Variation Generator allows sellers to use up to five attributes and easily generate 120 variations at a time.

Auctiva is an eBay Certified Solutions Provider offering listing management solutions and features for beginner -to mid-to high-volume eBay sellers.

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