Tuesday, December 1, 2009

Should You Use eBay Cross-Merchandising? by Vendio

Article from the Vendable Blog

eBay recently announced Cross-Merchandising where watched items will appear at the bottom of sellers listings. This is an opt-out program, and you'll need to decide if you want your items displayed in other seller’s listings, at the cost of having their items displayed in your listings.

Example:




Typically, in a cross promotion program, some do better than others and you’ll need to determine if it benefits your business or detracts from your items. Here are a few questions you could ask yourself before you make a decision:

1. Are your prices in general lower or higher than your competition? If your prices are lower, then you could benefit from the Cross Merchandising.

2. Are your images compelling? Do you images really shine? If your images are clearly better than your competitors, then you could benefit from Cross Merchandising.

3. Are you a Top Seller? Top seller badges are displayed in the Cross Merchandising Panel, which could be a benefit to you.

4. Can your items be sold multiple categories? For example, if you sell sterling nurse charms, getting “shown” in medical categories could be helpful.

We (Vendio) would suggest considering your options before you make a decision.

An eBay Certified Solutions Provider since 2004, Vendio provides an ecommerce solution for eBay sellers of all sizes. Vendio offers a series of applications which can be installed on a standalone basis or used to extend the functionality of the Vendio's eBay listing and inventory management solution.

1 comment:

james said...

This one is really good concept as we will able to see Cross-Merchandising where watched items will appear at the bottom of sellers listing. Keep launching smart technologies so that it will make good choices for the Ebay customers.
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