By Chris Malta, CEO and Founder of Worldwide Brands
Wholesale Tip #3
When you are successful selling on eBay in auctions and in eBay Stores, other sellers may try to copy your success by mirroring your listings and eBay Store design and marketing techniques. They may often try to sell your same product line - especially if you specialize in a niche product (the kind that tends to do very well on the Internet). To do this, they will try to find out who are the wholesale suppliers of your products. If you're like most online sellers, you make it easy for competitors to copy your product range without realizing it.
If you use your Wholesaler's Number as the Model Number in your auction listing or eBay Store, you will let your competition copy you easily! For example, if the wholesaler lists the product as Model Number: 12345, you do not want to list 12345 as the Model Number in your eBay auction listing or eBay Store. Your competition need only make a quick online search with that Number to find the source for your products.
A safer technique to prevent information leakage like this is for you to change the Model Number or Product ID in your eBay listing or eBay Store. Make sure the number makes sense to you. Compile a worksheet that allows you to cross reference your number with the one you must use when placing orders on your wholesale supplier. Then display only your number in your eBay auction listing or eBay Store. If Copycats use your retail ID numbers to find your supplier, it will just bring them back to you.
If you sell products in high demand like consumer electronics, where Internet users are likely to search for a product using the model number, then you don't want to employ this technique. You want those users to find your store.
In general, however, the majority of successful eBay sales revolve around product niches, rather than high demand, market saturated products. Using your own product number is very effective for eBay Sellers selling niche products.
If you use your Wholesaler's Number as the Model Number in your auction listing or eBay Store, you will let your competition copy you easily! For example, if the wholesaler lists the product as Model Number: 12345, you do not want to list 12345 as the Model Number in your eBay auction listing or eBay Store. Your competition need only make a quick online search with that Number to find the source for your products.
A safer technique to prevent information leakage like this is for you to change the Model Number or Product ID in your eBay listing or eBay Store. Make sure the number makes sense to you. Compile a worksheet that allows you to cross reference your number with the one you must use when placing orders on your wholesale supplier. Then display only your number in your eBay auction listing or eBay Store. If Copycats use your retail ID numbers to find your supplier, it will just bring them back to you.
If you sell products in high demand like consumer electronics, where Internet users are likely to search for a product using the model number, then you don't want to employ this technique. You want those users to find your store.
In general, however, the majority of successful eBay sales revolve around product niches, rather than high demand, market saturated products. Using your own product number is very effective for eBay Sellers selling niche products.
This article was written and provided by Chris Malta, CEO and Founder of Worldwide Brands.
Worldwide Brands is an eBay Certified Solutions Provider providing product sourcing information for eBay sellers. They are the publishers of an extensive directory of legitimate, fully-verified ecommerce wholesalers and manufacturers.
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