Wednesday, June 30, 2010

The Pivot Points in Your Online Business (Critical Points Where You Must Make a Change in Your Strategy)

For those living in the U.S. the 4th of July is a long holiday weekend – but for eBay and online sellers July 4th is a “Pivot Point” for your 2010 online sales.

In sports, a pivot point can set an athlete up to make the winning shot or run the distance for a touchdown. In business, “Pivot Points” are critical points where you MUST make a turn in your strategy in order to stay AHEAD of the needs of your online buyers.

I first identified the concept of Pivot Points(tm) in my own business back in 2002.

I realized that there had been several selling opportunities I’d missed because I wasn’t prepared. I started charting these Pivot Points on my business calendar my first year in business so that the following year they didn’t sneak up on me OR even worse, I didn’t miss them completely.

From that point on, JULY 4th was one of the most important Pivot Points in my online sales success. In fact, by acting on that one Pivot Point alone, I more than doubled my holiday sales that following year.

The next Pivot Point for etailers is the change of focus from summer sales to planning for fall and holiday sales.

So even though you’re currently in the middle of summer sales – it’s time to TAKE ACTION on this Pivot Point and shift a part of your attention to prepping for what you’ll sell this fall.

Here are Your Pivot Point Actions
==> The Back-to-School selling season starts July 5th.
==> 69% of holiday shoppers START their holiday shopping in SEPTEMBER.

Pivot Point Action #1: Take a look at what Back-to-School related merchandise (or information) you are selling. The beginning of July is the time to move that merchandise front & center. You have to start advertising this merchandise now. Capture the early bird sales. Don’t wait for the procrastination shoppers. Or you’ll lose a ton of income.

Pivot Point Action #2: What Fall/Holiday merchandise do you CURRENTLY have in your inventory? Start grouping that merchandise together on a spreadsheet so you can see where the gaps in your inventory are and determine what inventory buys you want to make this month. If you wait to order holiday merchandise, your suppliers will be sold out of their hot selling seasonal merchandise by Sept.

Benjamin Franklin, a very successful entrepreneur in his own right once said: “By failing to prepare you are preparing to fail.” Taking action at Pivot Points will prepare you to SUCCEED!'

Instead of chasing the seasonal sales, start early with preparation and watch your sales soar while others are playing catch up!

Blog post by Lisa Suttora, CEO & Founder of

Since 2004, Lisa Suttora of has provided thousands of online sellers with the skills, knowledge and support they need to build a unique, thriving business on eBay.

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