Tuesday, October 6, 2009

Customer Relationship Management (CRM) Solutions Help eBay Sellers Increase Sales

Customer Relationship Management

To really gain an advantage and increase customer satisfaction (DSRs and Feedback) eBay sellers should consider investing in a Customer Relationship Management solution or CRM.

A CRM solution will allow sellers to keep records of their buyers in order to better understand the buyers search and purchasing behavior. A better understanding of buyer behavior gives sellers the opportunity to create and implement effective targeted marketing strategies and increase sales with repeat purchases.

A CRM solution will also help reduce the amount of emails and questions eBay sellers receive or automate the email replies.

Benefits of CRM:
  • Maintain buyer/customer contact records
  • Identify customer segments (location, purchase history, returns, customer support issues
  • Improve customer retention
  • Know your top buyers for each product and group
  • Improve customer service
  • Create marketing campaigns
  • Send coupons and incentives to specific buyer segments
  • Track and report on effectiveness of marketing campaigns
  • Analyze and create reports on customer trends in correlation with marketing and product

eBay does not provide a CRM solution for eBay sellers. eBay sellers interested in increasing their buyer satisfaction, retention and sales should consider a CRM solution from an eBay Certified Provider.

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