Tuesday, September 22, 2009

Beatlemania is Back: Rock Band and Beatles Items Sales Surge on eBay by Terapeak

Article by Terapeak

In case you haven’t heard, there’s this wild new video game out, where you and a few friends get to be English kids with bad haircuts, who sing cute little pop songs that eventually become more complex, and eventually you pioneer this thing called rock and roll and take over the world… It’s pretty “out there”, but a lot of fun!

Okay, obviously we’re talking about The Beatles: Rock Band, which released just over a week ago, and which features some crazy specialized instrument add-ons, like Paul’s signature Hofner bass and Ringo’s branded drum kit. Not coincidentally, the game also launched in conjunction with remastered reissues of the band’s catalogue — which, here in the office, we’re pretty stoked on. Of course, $250 retail (the cost of the 13-part box set) is a lot of dough to spend on tunes you’ve pretty much heard before — especially when paired with all the Rock Band packages — so for any fan to get in on the action, they’re looking at a hefty financial commitment.

As a result — and you know what we’re gonna say — eBay sales have gone through the roof.

Check out this 30-day All Sites total sales trend:

… and that’s just any listing with the keyword “Beatles” in it!

If total amounts aren’t your thing (fair, considering the new release factor), consider this: in the two weeks leading up to release date, sell-through also shot from 38% to 51%, while bids per listing nearly doubled. And if holiday patterns are any indication… well, that’s only the beginning.

Terapeak’s Hot Media charts for September won’t come out for another couple weeks, but do you remember the following from a couple months back?
… Okay, we still can’t get over how unbelievable that is. Jaw-dropping. Inconceivable.

But don’t be surprised to see some kind of Beatles “lite” version as holiday sales pick up…

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

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