Wednesday, May 6, 2009

Terapeak's International Research Determines Item Success Across the Globe

Terapeak, an eBay Certified Provider, launched a new feature in their eBay market research tool allowing sellers to easily search and view reports on the success of items across six eBay international sites. You can read the full announcement here.

Terapeak's new international search tool allows an All-Sites Terapeak subscriber to search six eBay sites at once (.com, .ca,,, .de, .fr) and receive comprehensive reports comparing sales from each site. It’s a feature we (Terapeak) feel very excited about, as global sales opportunities continue to open up across the eBay platform.

As an example, Terapeak has conducted a few popular eBay searches to see how sales stack up across the different eBay sites for iPod Nano, Wii and Twilight.

90-day international search for “iPod nano

You can see results for certain keywords vary from site to site. Look at the discrepancy in average price and sell-through between Australia and Canada. Although returns a reasonably small sample size, price and sell-through on the busier sites are also significantly up from those in Australia — eBay sellers really need to consider item placement and international visibility.

90-day international search for "Wii"

The search term, “Wii” encompasses many different products — from consoles to games to accessories. The sample size for this search is big enough to assume a reasonable level of balance across the board. You may conclude Germany seems like a good place for Wii sellers (highest average price by far, second-highest sell-through), while the UK (lowest prices, lowest sell-through) lags far behind.

90-day international search for "Twilight"

Judging by sell-through rates, there appears to be a higher demand for the Twilight series books in both Australia and France and reasonably consistent pricing (except in France) across the board.

Using eBay market research will help an eBay seller to increase sales through an effective listing strategy.

Terapeak is an eBay Certified Provider and a member of the eBay Market Data Program. Terapeak 5.0 is a web-based solution providing real-time market research and data analytics on eBay. Terapeak 5.0 provides eBay sellers and buyers with two years worth of trending data.

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